5 Ways to Create Privacy and Protect Your Assets

Have you heard the news? I’m sure you know that we live in unprecedented times of frivolous lawsuits. Unfortunately, real estate investors can become easy targets for lawyers. With today’s technology and easy website searches a lawyer can quickly look up what real estate you own and determine if you have enough assets to pursue in a lawsuit.

Asset protection and privacy are created in layers. I like to think of it as peeling back an onion–each layer is additional protection for your investments.

1.  Get off the Grid


Asset protection and privacy are created in layers, like peeling back an onion.

This is the first layer of your privacy and protection plan. It’s an easy step to take and it starts with not using your personal address (or phone number) on anything. Period.
  • Don’t use it on your lease.
  • Don’t use it on your website.
  • Don’t use it on your contracts and closing documents, etc.

Instead of your personal address, take the easy step and pick up a PO Box at the post office or your local UPS store. For phone service, grab a Google Voice number and use that for all of your phone call and texting needs.
Take the approach that no one needs to know where you personally live and that will help you get off the grid.

 2.  Just Say “NO”

If you’re rehabbing a house and some random person walks in from the street and asks if you own the house, be sure to reply “NO.”  If your tenants ask if you own the house they’re renting, just say “NO.”
I am not advocating not being truthful. If you’re careful how you deed the property, you will not personally own it, and you’ll be telling the truth.
When tenants make special and unusual requests, simply tell them you’re a property manager, but you’ll be happy to discuss their request with your “boss.”  Who is your boss?  If you’re like me, it’s your wife. But it could be your partner.
Being discreet with your ownership protects your privacy and your assets and allows you to manage your assets like a professional.  Building a business professional relationship with your contractors, tenants, and everyone else will help you to protect your privacy and assets while running your investment business.

3.  Get Insured

Be sure to get the standard homeowners insurance policy and a title insurance policy. But that’s not enough.
Double-check your liability coverage to be sure you understand your coverage in case you have a vacant house, or if a contractor falls off your roof, or your heat pump gets stolen. But beyond these standard policies, you need to get your liability insurance extended with umbrella coverage.
An umbrella policy is for liability insurance that sits above your standard homeowners insurance policy. If you have a claim that exceeds your standard homeowners policy, the umbrella coverage kicks in as an extra layer of protection.
You can see why I like the visual of peeling back the layers of an onion when building privacy and protecting assets. Get the proper insurance to cover your assets.

4.  Stop Using Banks

If your goal is privacy, consider the banking journey and check how much personal information the bank collects in exchange for a bank mortgage.
Consider how much information is provided on the application, all the property information you supply with rent rolls and addresses in full disclosure. Underwriters may ask for copies of leases and bank statements to substantiate credit worthiness.
Using banks for financing provides zero privacy for real estate investors. Even potentially worst is the issue of personal guarantees and rent assignments that kick in if something goes wrong.
Signing a personal guarantee is the equivalent of signing a blank check with no date on it that will be cashed in if something goes wrong. It puts all your other assets at risk if something goes wrong with your investment.
If your goal is privacy and asset protection, you need to learn to buy houses without using bank financing.

5.  Use Entities & Land Trusts

One way to keep your personal information private and your assets protected is to begin using LLCs and Land Trusts. Both will get your personal name out of the tax records. Both have specific advantages.
An LLC can be taxed as S-Corp or a C-Corp. Consult your CPA for the best structure that works for you particular needs. One primary benefit of using an LLC is that the members of the LLC have only limited liability associated with the acts and the debts of the LLC.
The next step up is the Land Trust. The land trust is a good vehicle for providing privacy and asset protection in your real estate investing business. A land trust is a legal agreement where a trustee is appointed to the ownership of property for the benefit of the beneficiary of the trust.
The land trust is not recorded at the local courthouses. Instead it can be retained by beneficiary making it very hard to obtain the property ownership information. All that’s visible to the public search is the trustee information. Protection can be maximized by using a different land trust name for each property purchased, and there are a number of additional strategies associated with using trustees.
Additional land trust benefits include protection from code violations, liens, HOAs, and title claims.
The bottom line with the land trust is that it becomes challenging for anyone to track down the property that you own. When a lawyer does the initial asset search, you’ll appear not to own anything, and you won’t be worth pursuing in a lawsuit.
Privacy and asset protection come in layers. The more assets you accumulate, the more layers of protection you need to protect both your privacy and your assets.
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What are your thoughts on keeping your deals and assets private and protected?  Leave us your comments below.


  1. Jesse Rodriguez on August 6, 2014 at 11:54 am

    I recently did a whole lot of research recently and it all said what you just indicated. Hours of research versus seconds reading your email. The research did not yield practical application either. I’m betting you have that as well. I think you have a lot to share and teach. The best part its mostly common sense and REAL knowledge. That’s a powerful combination.

    • Jim Ingersoll on August 8, 2014 at 4:59 am

      Hi jesse
      Thank you! Keep private and protect those assets!

  2. gordon on August 6, 2014 at 11:58 am

    Dear Jim,
    I own a property on which there are three separate houses all of which are leased for 1-3 years.
    The revenue is$ 2,700. per month! I am only asking for $300,000. in order to have a quick sale due to health
    issues and have had no offers.
    With 20%down an investor would still have a positive cash flow of over $1,100. per month!
    What am I doing wrong? Do you know any investors that want a great investment
    Please help.
    Sincerely yours,

    • gordon on August 6, 2014 at 12:06 pm

      Please reply to my comment above.

      • Jim Ingersoll on August 6, 2014 at 1:49 pm

        Hi Gordon
        Not sure your doing anything wrong. Are you trying to sell for sale by owner, market to investors or do you have it listed with a Realtor?

  3. J. Lee Smith on August 6, 2014 at 1:20 pm

    Hello. If you have marketed it well, you are probably still asking too much. After expenses, vacancies etc. you should calculate the return the investor would have. It will be a lot lower than you think. Good luck.

  4. david petri on August 6, 2014 at 1:48 pm

    Hi,I Live in Lutherville Md.21093.I am going to adams,Pa.tax sale Sept 19.Looking for a profestional to set me up with the land trust,LLC in time for the sale.You have my email PLEASE help!!!!!!!!! THANK YOU OH yeh good luck to all investers..

    • Jim Ingersoll on August 6, 2014 at 1:50 pm

      Tax sale is the topic of our coaching call tonite! Could be excellent opportunities, be carefull on the title work.

  5. ccgwsbiz on August 6, 2014 at 10:13 pm

    Thanks for sharing that information, but what about if you bought your property with a selfdirect IRA. You nae will appear on the Deed.
    example EquityTrust fbo john doe.
    Is there a way to not have my name on the deed?

    • Jim Ingersoll on August 8, 2014 at 4:58 am

      What a great question. If you want, you can use a land trust and your trustee’s name will apear in the public record. Just make your SDIRA have the beneficial interest of your land trust and you shouold be good.
      You could also use a special IRA trust, but that gets more complicated as well.

  6. Jim Ingersoll on August 7, 2014 at 5:54 am

    I think we should add this one to the list:
    Social media – It is super powerful for connecting, networking, etc. but turn your settings to the right privacy settings so tenants etc. can not check you out. Using these settings allows you to establish your social media privacy. Along those lines, when screening tenants and checking on contractors backgrounds consider checking out their profiles. It is like pulling back the curtain on someones life.

  7. William Bronchick on August 15, 2014 at 6:41 am

    When you file your LLC, use a service company or attorney that puts their name as organizer and registered agent. This will keep your name off the public filings. Some states ask for the name and address of the managers, which will create an issue for this strategy. Theoretically, you can have a friend put their name down, but when you try to open a bank account with your name on it, good luck!

    • Jim Ingersoll on August 16, 2014 at 6:20 am

      Great tip Bill!
      Thanks for providing so much to real estate investors!

By Jim Ingersoll

Jim Ingersoll is a successful real estate entrepreneur, Author and Coach. He has bought and sold hundreds of houses wholesaling, flipping and buying to hold for the long-term. Jim loves all aspects of creating winning transactions with creative real estate.