The necessity for Creative Thinking in Real Estate

Webster’s defines “creativity” as “the use of the imagination or original ideas”. And success in real estate today demands some use of creativity to get an advantage over the competition. So how do you make deals using “original ideas”? These can include a fresh approach on an old industry like AirBNB, or using an unusual structure like seller financing, or maybe paying a little extra based on the ability to immediately increase occupancy or rents by transitioning to internet marketing. If you want to get the edge on the competition, then this podcast will broaden your horizons.

By Frank Rolfe

Frank Rolfe has been a commercial real estate investor for almost three decades, and currently holds nearly $1 billion of properties in 25 states. His books and courses on commercial property acquisitions and management are among the top-selling in the industry.